How to create perfect point of sale advertising

Our wonderful UK summer may not always bring perfect weather but it certainly brings great sales opportunities. Many businesses see POS advertising simply as in-store signage, but it’s much more than that. There are many ways to get greater reach from POS advertising and we’ve listed a few that our trade customers use to help clients make a real impact on sales.

• Use of all of your space

Many retail businesses limit their POS to the area where the advertised product is for sale. Instead, use posters, banners, signs or roll up banner stands to promote products throughout the store or premises. There’s no rule saying that marketing should be near the product advertised so you can get creative not just with design but also with where it’s located.

• Go generic

Your marketing might primarily be for use this summer or even this month but you can design it so that it can be used later in the year or in the future. Roll up banner stands or vinyl PVC banners can be stored and easily transported to be used anywhere and at any time.

• Extend your reach

The greater the number of people who see POS advertising the better. Advise your customer to back up POS with other marketing like flyers, leaflets, postcards or brochures. Direct mail campaigns are effective in growing consumer awareness of offers and brands. Outdoor advertising is also proven to entice potential customers to buy. And all of this marketing is more business for you.

• Use consistent and contrasting colours

Obviously, your client will want their POS to stand out but too many bright colours can look busy and turn people off. Some clients will want their brand colours but if these don’t suit your advertising you can suggest variations or different colours as long as they’re consistent over all of the marketing.

• Bold is best

POS advertising is by its nature located in areas where there’s a lot going on. Other marketing, products and obstructions like shelving or even people, mean your POS is constantly fighting for attention. As with outdoor advertising, it’s best to keep the message clear and simple. Bold fonts work well on POS. Again, they might not be in keeping with your client’s brand guidelines, but if none of their corporate fonts work, advise on some that do.

When it comes to printing for point of sale and supporting marketing, TradeDigitalPrint.co.uk can help. Our customers enjoy exclusive trade prices on an extensive range of POS print. Register to get instant quotes, upload your artwork and order online. We launched in 2016 to supply a professional trade print service to designers, print resellers and marketing agencies across the UK. We guarantee the quality of our print and offer a range of delivery options including a next day express service. To see our full range and to find out more visit www.TradeDigitalPrint.co.uk or contact our expert trade print team today.