Printing like a pro

Take your clients to new places with great ideas for their print

Today, ever advancing digital printing technology combined with a constantly growing and varied range of paper types allows print resellers to offer clients much more than just print on demand. There’s no shortage of print resellers in Ireland and they’re all fighting for business – your business. Fortunately, there is a number of ways in which you can offer clients unique and innovative print solutions that will greatly enhance their projects and grow your reputation in a competitive industry.

A little creativity goes a long way

Many clients will have an idea of what they want – and they often those ideas need work. Good designers are well used to offering better solutions and it pays to be bold. When Pantone chose UltraViolet as their Colour of the Year 2018 it gave the green (which by happy coincidence was Colour of the Year 2017) light to designers to go with bold colours that previously they might have been reluctant to use. Loud, bright colours fit with other current design trends, like retro, pop art styles and the use of custom illustrations alongside or even instead of photographs. Duotones and gradients are also big this year and look to be here to stay. Good knowledge of current trends gives you the confidence to try something a little different and clients will appreciate your knowledge on a subject they may know little about.

Brief before solution – always

Often potential customers will want to see your ideas for their project before they’ve given you a full brief. It might seem easier and less confrontational to work like this but it’s a huge mistake. Always get a full brief. What’s the purpose of the project? Who’s the target audience? What’s the longevity of the print and the message? How do they want to be perceived? Cutting corners on the brief means you’re less likely to produce work a potential or existing customer really likes and that can only damage your both reputation – and your business in the long run.

Big is beautiful

Many customers can’t see past leaflets and booklets, so you need to show them the bigger picture. Modern digital printing techniques mean large format print is affordable and the ROI is hugely attractive to businesses. Roll up banner stands, PVC vinyl banners and even 48 or 96 sheet posters are now within the reach of many businesses, however small. Show your clients there’s much more to successful marketing than leaflets and flyers.

Communication helps creativity

Talk to your printer. Find out what’s possible. Look at their range. Ask for guarantees on quality, service and turnaround. Can you get prices and upload online. Are they clear on their spec and requirements? Make sure you can contact your printer directly. Many online printers are based abroad and that means you don’t get the personal service you deserve and require to run your business.

We launched TradeDigitalPrint.ie to offer the best trade print service in Ireland and in doing so, help our trade customers to do the same. Choose TradeDigitalPrint.ie as your trade print partner and you’ll be working with a trustworthy, reliable printer based right here in Dublin. We guarantee the quality of our print, as well as our turnaround times and our price match promise, means you’re guaranteed to get the best print at the best prices in Ireland. To find out more about how we can help you increase your sales and grow your reputation for supplying perfect print visit www.TradeDigitalPrint.ie or contact our expert trade print team today.